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ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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Contact him directly here. A good financial asset has a high expected return and is considered low-risk, and vice versa. Want to Understand the Mind and Other People? Have a podcast or know someone who does? In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. Does it matter what the intervals are of the exposure? Eleven out of twelve times, the character was liked better when it was in the high frequency category.

An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index.

Assessing Racial Preferences in Movies: This is a full college-level course. Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.

At what point does exposure not help with positive feeling? Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.


Mere Exposure Effect

Finance education reduced the bias, but did not prevent it. Earn your certificates today! Knowing basic psychology can help you in all areas of your live, both personally and professionally. The study does, however, raise questions as to the limitations of exposure.

Mere Exposure Effect

When choosing a particular alternative from a number of financial assets, risk is an important feature. Bennett is available for interviews and public speaking events. The mere exposure effect is well established at this point. Journal of Personality and Social Psychology9 2, Pt. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance.

The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects. Enroll in Social Psychology: Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world.

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Scientific Research An Academic Publisher. Earn your certificate and save lives! Does this work in all situations?

Journal of Personality and Social Psychology, 9, For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. Attitudinal effects of mere exposure. This is a college-level course designed to introduce students to the field social psychology, helping students exposurs understand why and how the way we feel, behave, and think is is largely a result of our social worlds.


Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material. Each attitusinal was shown from 0—25 times.

According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

The mere exposure effect is an example of how irrational we can be. The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses.

Modern EconomyVol. Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. The experiment included two treatments that differ in regard to the timing effecgs.

According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude. The subjects were then asked to rate how they felt about each character. Putting on a conference? Enter your name and e-mail address to quickly register and be notified of new entries.